Check Your Forms
Make sure contact forms, quote requests, and call tracking still work. A form that fails without anyone noticing can cost months of opportunities.
Watch Speed and Mobile Experience
If your pages are slow or awkward on mobile, people leave. For home service businesses, many leads come from phones. Maintenance is not just technical hygiene — it affects conversion.
Keep Content Current
Outdated offers, old service areas, and stale team pages hurt credibility. Make sure your core pages still match what the business actually does.
Review SEO Basics
Keep an eye on page titles, descriptions, internal links, image sizes, and broken pages. Good SEO often depends on staying consistent with the basics.